Career Services Blog


  • Leveraging a Powerful Trend

    November 19, 2009

    This article points to an important trend that anyone looking for a job or an internship should know about. The trend is that recruiters and hiring managers are increasingly using social media to find candidates.

    In the past, a recruiter would pay a fee to post a job on a site like Monster or Careerbuilder. But those postings can cost hundreds of dollars and end up yielding hundreds of resumes, which takes hours to weed out unqualified candidates. But in 2009, as budgets went down, and the usefulness of web 2.0 technologies went up, the old recruiting model began changing radically and rapidly. These days, savvy organizations will use their presence on sites like LinkedIn, Twitter and Facebook to connect with people who are interested in their organization, and then use those tools to advertise their open jobs and internships. This way they can get the word out to a well targeted group of potential candidates without it costing them anything.

    What this means to job seekers is that you should be proactive about figuring out where you might want to work, and connecting with these organizations, either by following their official presence on LinkedIn, Facebook and Twitter, or follow members of their organization who use these tools in ways that are work related. These sites can also be useful ways to do research in preparation for an interview.

    For more tips on using social media tools you can see a previous post here.

     

  • Presidential Management Fellows (PMF): A Great Federal Career Opportunity

    September 24, 2009

    Are you interested in a great job after graduation? How about one that comes with:

    • Great benefits suchs as a salary of $50,400 to $73,000
    • Possible student loan repayment of up to $60,000
    • Rotational work experience
    • Extensive training
    • Agreat network of mentors
    • Excellent health and retirement benefits
    • Working with a federal agency of interest to you, such as USAID, environmental protection agency, or departments of agriculture, commerce, education, health and human services, housing and urban development, transportation, and more

    If so, then you should apply for the Presidential Management Fellowship (PMF). This is a special paid, two-year post-graduate fellowship program in the federal government that is exclusively for students finishing a graduate program between September 1, 2009, and August 31, 2010.  The PMF program is only one of several excellent post-graduate fellowships that are typically converted to permanent positions.  Find out more PMF at a special presenation on October 1

    PLEASE NOTE: You only have one chance to apply for PMF between Oct. 1-15, 2009.

    Application Process

    1. Create an account and upload your resume with the USAJobs Career Center.  Even though the application opens on October 1, you should do this right now because the process takes a little while.
    2. Prepare your Evans School nomination package.  To do this you must submit following four items to the Career Services Office, Parrington Hall, room 109N, or via email to hkrasna@u.washington.edu by 5 p.m. on October 15, 2009:
      • OPM Form 1300: Once you complete the PMF online application, USAJobs will produce this fax form for the nominating official to sign. Print and fill out the form with the following information:
        • Federal School Code: 003798
        • Graduate Degree: Public Administration
        • Nominating Official: Rachel Garshick Kleit
      • Your resume
      • An unofficial transcript
      • 500-word essay on:
        • Why you're interested in being a Presidential Management Fellow and serving in federal government
        • Your breadth and quality of accomplishments
        • Your capacity for leadership
        • Your demonstrated commitment to a career in the analysis and management of public policies and programs

    If you don't submit the above documents, your application will be rejected.

    After you submit the above forms, and if you are nominated by the Evans School, you will be notified about the PMF Assessment Test that will occur in late January or early February 2010.

    You can find additional details about the program at EvansJobs under job ID #4246.  EvansJobs also contain information about other fellowships, including those in the federal government, state and local government, nonprofit organizations, corporations with a public affairs focus, and international NGOs under the file "Handouts & Resources for the Fellowships."

  • Video Interview: Alum Warren Acuncius of Booz Allen Hamilton

    July 21, 2009

    We are delighted to share this short video interview with Warren Acuncius (MPA '07) about his career as a senior consultant in the field of emergency management and disaster relief at Booz Allen Hamilton.

    His main client is the Federal Emergency Management Agecy (FEMA), and he describes:

    • His average day as a consultant
    • The challenges and favorite parts of his job
    • How the Evans School prepared him for this position
    • Advice for students who are launching their careers, seeking consulting work, or considering relocating to Washington, D.C.

     

     

  • Successful Interviewing

    May 29, 2009

    It takes a lot of time and effort to get an interview for a job or internship. And how you handle yourself in the interview process will generally determine whether or not you get an offer. Bombing an interview is never fun (unless someone else is doing the bombing- like in the videos found here).

    The topic of interviewing is broad enough to justify entire books. But below are a few good fundamentals.

    Preparation

    The best interviewees are exhaustively prepared. So once you've scheduled an interview, research as much as you can about the organization and the position for which you are applying. Know the organization's history, its mission, its position in the greater market and/or community, and its leadership. You should also know the position description inside and out. And you must also know yourself. Your work history, your formal education, your career goals and personal motivations must all be presented in the context of what the organization does and what they are looking for in a given candidate. In essence, you want to focus on the value you bring to the employer.

    It's also important to know that the structure of interviews can vary widely. Some can be conversations over coffee, while others are all-day events that include formalized tests and on-the-spot performance assessments. So make sure that the way you present yourself is appropriate for the way the interview is conducted.

    Delivery

    But in the end, it's the content and delivery of your answers that will most lead to a successful or unsuccessful interview. So below are some frequently asked interview questions, and some notes to help you answer them.

    Tell me a little bit about yourself.
    This is designed to be an icebreaker. A good framework is to talk about three things: where you've been, where you are now, and where you want to go in the future. It's alright to be a little personal, but not too much so. Give them a window into what inspires you to do the kind of work you do. Keep this answer under three minutes.

    Where do you see yourself in 5 years?
    This is one of the most commonly asked interview questions, so prepare a unique answer for each interview. Your response should demonstrate that you have a career plan and that the position you're interviewing for fits into that plan. The employer's interest is strictly professional. Be honest with the interviewer, and reasonably express how your core competencies will allow you to achieve your short term and long-term goals.

    What do you consider to be your greatest strengths?
    Here the interviewer is trying to determine what you bring to the position. Demonstrate experience with or passion for the types of responsibilities you'll be expected to do in the role you're interviewing for. Don't just state your strengths, but elaborate on them and relate them to the responsibilities of the job you're trying to land. Convince me!

    What is your greatest weakness?
    The best general strategy here is to tell them about something you've improved upon. Make sure you spend more time talking about how you have improved upon, or mitigated the weakness than on the problems associated with it. When talking about how you have addressed the weaknes, give examples that are painstakingly specific, especially if your answer is "I tend to take on too many tasks/I have a hard time saying ‘no'" or "I'm a perfectionist" as these are by far the most common answers to this question.

    Why should we hire you?
    This is your chance to truly sell yourself. You should never walk into an interview without knowing how to answer this question. And you should be prepared to demonstrate three areas of alignment:

    • Technical: tell them how your experience and education have provided you with the skills to do the nuts and bolts of the job.
    • Cultural: explain what it is about their organization that you respect (i.e. their mission, their capacity for innovation, their reputation as a leader) and why that is important to you.
    • Professional: describe the potential for a mutually beneficial relationship. How will success in this role help you achieve your long term professional goals?

    The Career Services team at the Evans School can provide more extensive guides on interviewing and can also schedule a mock interview to provide you with feedback about the content and delivery of your answers to these and other questions. We can also help you come up with specifically tailored questions to ask your interviewer(s), which is another key element of a successful interview. To find out more, stop by Career Services in Parrington Hall, room 109 or contact us at evansjob@u.washington.edu.

  • Your MPA Guide and Gateway to Federal Government Opportunities

    May 26, 2009

    Thanks you to George Washington University for the content of this post.

    Three facts about finding full-time work with the federal government:

    • Fact 1: 85 percent of jobs are not in Washington, D.C.*
    • Fact 2: Students can use a little-known program to convert their federal internship to a full-time job.
    • Fact 3: The federal government needs thousands of talented professionals and will be hiring soon.

    Tips from the National Association of Schools of Public Affairs and Administration (NASPAA) on getting hired full time by the Federal Government:

    Finding Opportunities in the Federal Government Without Using USAJobs.gov
    Working in the federal government can be a rewarding and fulfilling experience. But finding the right opportunities can be a long and frustrating process, especially when using USAJOBS.gov, the central place to find and apply for federal openings.

    Fortunately, here are several opportunities for current MPA students, undergraduates and recent grads that are not part of the competitive hiring process and are not listed on USAJobs.gov. The information in the slides below was compiled by Paul Binkley, director of career development services at George Washington University Trachtenberg School of Public Policy and Public Administration.

    1. Introduction to the Student and Federal Career Internship Program
      Students interested in federal government employment must know two acronyms: STEP and SCEP. The STEP (Student Temporary Employment Program) and the SCEP (Student Career Experience Program) make up the federal government's SEEP. The purpose of both programs is to give undergraduate and graduate students the opportunity to participate in substantial, career-enhancing, paid, internship-like positions. Both the STEP and SCEP offer other benefits to the student depending on the hiring agency, like vacation, health insurance, and retirement, and they are not part of the competitive hiring process.  What about opportunities for alumni? Don't let the word "Internship" turn you off from Federal Career Internship Program (FCIP) opportunities as you don't have to be a current student for these particular FCIP opportunities. The federal government created the FCIP hiring authority to help agencies bring in the best and brightest graduates. FCIPs are professional training programs often given names like "Emerging Leaders Program" or "Administrative Fellows Program." Regardless of the names, the FCIP hiring authority is the closest thing federal recruiters have to "on-the-spot" hiring, and they don't have to be posted in USAJobs.gov.
    2. Listing of Specific Federal Agency Internship, Application Infoformation, and Contact Details
      This is an agency-by-agency list of basic SEEP and FCIP description, application details and contact info. It is by no means comprehensive or exhaustive. New positions are created every day, often at the suggestion of students and alumni.

    Three helpful hints to remember for finding full-time federal employment:

    1. Focus on SCEP internships. Why? Most often are paid and you can possibly convert it to a full-time federal job once you graduate.
    2. If you do a SCEP internship in one agency you can convert that experience to a full-time job in a completely different agency.
    3. You can get half of the required hours needed for a federal job waived by superior performance in your internship. (Supervisor can waive if they agree)

    Recent News Articles on Federal Hiring


    This federal career information post is from the National Association of Schools of Public Affairs and Administration (NASPAA). Keep up-to-date on information like this by joining the NASPAA groups on Facebook and Linked In.

    *Citation for 85 percent of federal jobs being outside of Washington, D.C., is from Partnership for Public Service who tracks and works with federal agencies in helping provide better and clearer ways to recruit new people to federal service.

  • Report from Washington DC

    May 1, 2009

    This past spring break, 8 Evans School students visited Washington DC to make networking connections. They met with numerous alumni, from agencies like USAID, the EPA, GAO, and many more. We asked them to report back on their experience, and we heard from a few of them as well as some alumni. Here's our first report. If you attended this "field trip" to DC, please send a report for future blog posts to evansdcs@u.washington.edu.

    From an international development networker:

    I had a busy week in Washington, DC. I was fortunate to meet with people in a number of organizations including USAID, Congressional Research Service, The International Monetary Fund, The State Department, RAND Corporation, Overseas Private Investment Corporation, and a several others. I found that:

    • Number one tip: Don't wait until you're ready to graduate or looking for jobs to do informational interviews. I had at least a couple people say, "Shucks, we could have found a great DP for you."
    • While people are definitely very busy, they're still usually willing to talk to an interested graduate student. I also had great luck with people I had no connection with besides an interest in their work/organization.
    • Contacts will know lots of places you wouldn't have known to look for openings. Ask about this specifically.
    • Almost everybody was more than willing to connect me with their friends and colleagues. It's also a pretty small world.
    • For men: I initially tried to get around it, but I'd highly recommend a suit/jacket and tie in DC. I found Zara and H&M good affordable options.
      (It's even cheaper if you return something at the end of the week...)
    • Not everybody will understand the informational interview concept.
      Don't be afraid to interrupt and say you really want to know about their experiences. Advantages include less chance for you to say something foolish, you learn what their work is really like, and you build better rapport.
    • Don't hesitate to get feedback on your resume if you can. I only did a couple times and wish I had asked more people. Also be sure to ask what makes candidates stand out and how hiring decisions are made. You might be surprised.

    From a Presidential Management Fellowship Finalist:

    I survived the PMF Job Fair... and I accepted an offer from EPA's Climate Change Division, in the Climate Science and Impacts Branch! I'm very excited about this opportunity because it's in exactly the area I wanted to work.

    I met several alumni of various backgrounds; despite the age range of these alumni, all of them got their start in federal government with the PMF program. One alumnus, now a high-ranking director at the EPA, says he was in the very first class of PMIs (the former name of the PMF program)! He started out working with the Department of Defense in Hawaii, dropped out of the PMI program to pursue his PhD, and made his way back into government after that. He's now in the Senior Executive Service (SES), so he talked a lot about understanding the tradeoffs between family life and dedication to work, especially if you have ambitions to make it all the way up to the SES.

    Another alumna started out with NOAA's National Weather Service, was able to do 4 rotations during her PMI (which is a lot! almost unheard of) and ended up converting into a permanent position with NOAA's Legislative Affairs. She moved away from DC for a while, and then moved back and got this job with the National Park Service's Legislative Affairs office. She says that once you get into Legislative Affairs, you can become somewhat pigeon-holed (i.e., it's harder to move out of the DC office and into a managerial position in the field, if that's what you're looking for), but it's fast-paced, high profile, and generally pretty exciting work. All of the alumni I met are very nice people who seem very open to talking to Evan students. One was particularly helpful with advice about environmental positions at the PMF Job Fair.

    From an alumna at an international development nonprofit:

    Things went well during the Evans student visits in DC.

    I've been meeting with other job seekers and former Evans students as well, and noticed that Evans students seem to be directed heavily to GAO jobs. The GAO is fantastic, but there are many other DC opportunities as well. I've tried to explain that it's critical to determine if a candidate would like a more analysis-heavy, "desk job" when considering the GAO.

    Another question that I've fielded recently from Evans students: I want an international development career with NGOs. Should I be looking at the jobs with "beltway bandits"? In the midst of the economic downturn, these private, for-profit contract firms are still hiring while many NGOs are in hiring freeze mode. You can often get around NGO hiring freezes by looking at consultancies/temporary positions and starting the job process earlier (because it takes longer internally to get exceptions made for the most mission-critical jobs). That said, I'd encourage students and job seekers to stay true to what they want most and envision for their career path as much as possible.

    DC Metro Area Online Nonprofit Job Listings:

  • Making the Most of Career Night

    April 13, 2009

    Evans School Career Night is coming up on Monday, April 27.  This event is open only to Evans School students and invited recruiters and alumni, and is designed to give current Evans School students the opportunity to make networking connections with employers and alumni from a variety of fields, and to get actionable career advice from experts in the field. 

    The format is a panel of executive level professionals from 5-6:00 p.m., followed by a panel of human resources recruiters from 6-6:45 p.m. followed by a networking reception.  The panelists include representatives from:

    • Bill and Melinda Gates Foundation
    • City of Seattle
    • King County
    • PATH
    • Raikes Foundation
    • UWAA
    • YWCA
    • Washington State DOT
    • And more

    The networking reception will be structured in five groups: environmental, regional/metropolitan issues, nonprofit, international, and educational/social issues.

    This event is a little bit unusal because it is not actually a recruiting event per se.  The panelists in attendance, as well as those who will come for the networking reception to follow, will not be there to actually recruit for jobs or collect resumes.  Therefore, to thrust a resume upon them might be too forward.  However, it will be worthwhile bringing a business card-- and possibly bringing your resume so you can hand it out if the other person requests it.

    So, what's the point of all this?  You should have five goals for career night.

    1. Learn something.  To do an effective job search, you to understand both yourself and your audience--it's like stakeholder analysis, where the stakeholders include you, the job seeker, as well as the target employers you want to work for.  What are these employers looking for?  Based on what they say, what should you focus on or highlight in your job search?  What culture do these different organizations have?  Based on that information, which organizations do you think you'd fit in best?
    2. Make connections.  If you come right out and say you need a job, you will probably put the people attending career night on their guard.  They don't know you-- how can they know if they should give you a job?  Instead, use this event as an opportunity to meet new people, learn about careers, and hopefully collect contact information to follow up with later.  Ideally, you want to build relationships so that people will think about you if they have a job, and perhaps refer you to opportunities that arise-- without your having to come right out and say so.  Of course, from the moment you say you are going to be graduating in June (or, when you say you're seeking an internship), it'll be obvious that you are going to be job-seeking.  But let the other person make the offer to help.
    3. Be remembered positively.  This means doing some research on the employers in attendance beforehand; making a good visual impression; and bringing a professional business card.  There will be several executive directors and HR professionals in the room. Therefore, business attire (i.e. suits with ties for men, suits with jackets for women) are strongly encouraged.  At least, consider the impression you are making-- do you really want the recruiter from the City of Seattle or PATH, or the Executive Director of the YWCA, to remember you as the one person who wore worn-out jeans?
    4. Take a chance.  The networking part of this event is actually the most important part.  Don't waste it by talking just with your friends-- take a chance and introduce yourself to people you don't know yet.  Walk right up to them, smile, make eye contact, and offer to shake hands while simply saying "Hi, my name is ---".  Then ask a question or two, like "what do you like the best about your job?" or "How did you like the presentation?" or "What do you do?"  and let the other person talk.  Be a good listener, and everyone will remember you
      positively.  End the conversation with "It was great chatting with you.  I'd love to talk with you again later--do you happen to have a business card?" This is also your chance to hand out your Evans School business card (downloadable from EvansJobs handouts section!)
    5. Follow up.  If at first you don't hear back, follow up again-- politely but persistently.  If email doesn't work, try a phone call.  Give a specific, small request-- i.e. a 10-minute phone chat.  Perhaps ask if you can meet for coffee.  Ask if they know of next steps for you in your career process--books you should read, organizations you should join.  Send them interesting articles you've read.  Link to them on Linkedin, follow them on Twitter, comment on their blogs.  Hopefully, by politely following up, building and maintaining a relationship, you will be the first person they think of if and when a job opening comes up.
  • Summer's Coming: Is Your Popsicle Melting?

    April 6, 2009

    With summer only two months away, now's the time to kick-start your job or internship search if you haven't already.  Career opportunities are usually very time-sensitive and may come up only once.

    By getting focused and deliberately setting aside specific times to focus on job-search related activities, you are less likely to miss important career opportunities. Position yourself so that you are at the right place at the right time, lay the groundwork for your job search, and you will have an exponentially increased number of opportunities.

    Not Missing the Obvious Opportunities: Job Search Agents
    One way to ensure that you avoid missing important career opportunities is to set up a job search agent. These are automated emails you can set up which will notify you when a new job is posted.  Being the very first one to apply often means you will be more likely to get an opportunity-- being the last one to apply (especially when a position is "open until filled") often means the position will be long gone by the time they get your resume.

    EvansJobs allows you to set up a job search agent.  It takes a few steps, but once it's set up, you can arrange to have job listings sent to you on a daily, weekly, or monthly basis; and you can target the search so that only jobs (or internships) in your chosen field, sector, or geographic area are sent to you. Go set one up right now!  If you need help, download the EvansJobs student user guide from the Handouts Section of EvansJobs.

    Many other sites allow you to set up a job search agent, such as Idealist, SimplyHired, USAJobs, and the Foreign Policy Association, as well as many individual employers.  You can also sign up for listserves of job postings through the City of Bellevue (including many regional opportunities) by emailing cshanafelt@bellevuewa.gov and the Nonprofit Networking list by emailing NonProfitNetworking@yahoogroups.com among others.

    Creating New Opportunities: Getting Out There
    Another key way to make sure you stay aware of more opportunities is to meet more people.  For instance, if you want to work for the Gates Foundation, you may have a chance to meet with the Senior Recruiter for the Global Development Program, who is attending the Evans School's Career Night on April 27, a special event open only to Evans School students, alumni, and employers (visit the Evans School Events Calendar to see more details on the numerous other employers who will be attending).  If you have done your homework, you will be able to cite your mission and your vision, and how those align with the mission and vision of the Gates Foundation, with painstaking specificity.  You should also look professional by dressing professionally for the event, having a professional business card at the ready, and being able to briefly state your top skills and accomplishments.

    Career Night could also provide you with an opportunity to begin to make a good impression with employers of interest, as well as to gather the essential information about what employers look for in candidates and what red flags they avoid.

    Many people meet someone at an event who later introduces them to someone who introduces them to someone else who eventually hires them for a job.  It's like dating: them more you get out of your room and start meeting people, them more career chances you'll have.

    Laying the Groundwork: Being Ready for Opportunities Takes Preparation

    Activities that need to be part of your job search include:

    • Thinking about your future goals and clarifying them into a clear vision and mission
    • Identifying your skills, strengths and abilities
    • Setting measurable, achievable, time-sensitive goals related to job search
    • Writing and polishing your resume and cover letter
    • Conducting research on your target employers, your favorite issue area, current events in your field, and important conferences and professional associations
    • Reaching out to professionals in your field through attendance at networking events, fairs, cold calling, Linkedin.com, Husky Career Network etc. in order to become a known quantity, develop job leads, and further your research into the field
    • Researching and applying to internship and jobs; and getting ready for interviews

    Congratulations! You've read this whole blog post.  Clearly, you've got some time on your hands.  Start using that time wisely, by getting ready and out there so you don't miss any career opportunities-and grab the choice chances before they disappear like a melted popsicle.

  • Great Career Books

    March 30, 2009

    This is a very partial list of career books that pertain to public affairs careers, with a brief book report on each. If you have been looking for career information and want something to jump start your research, here's a quick place to start.

    How to Land a Top-Paying Federal Job: Your Complete Guide to Opportunities, Internships, Resumes and Cover Letters, Application Essays (KSAs), Interviews, Salaries, Promotions and More! by Lily Whiteman

    • This is a great overview of the federal job application process, with a lot of insider tips and information that is hard to find elsewhere.  It comes with a great CD of different opportunities and programs for graduate students.  It's also one of the few such books that cover how to find legislative policy work and political appointments.  Last but not least, it includes some great cartoons illustrating the job search process!

    The Nonprofit Career Guide: How to Land a Job That Makes a Difference by Shelly Cryer

    • A great overview of the sector, especially focusing on the type of careers available as well as the main issue areas covered in the sector.  In addition, there are some nice career snapshot profiles of different professionals in the field.

    Ten Steps to a Federal Job: Navigating the Federal Job System, Writing Federal Resumes, KSAs and Cover Letters with a Mission by Kathryn K. Troutman.

    • This book, along with the shorter version (the Student's Federal Career Guide-- for sale at a discount through ESO), help walk applicants through the federal job application process.  A great overview.

    The Savvy Networker by Ron Krannich.

    • This short and easy to read book helps clarify all the advice we give on networking-- and it even comes with specific sample scripts to use when doing a "cold call" to prospect for a networking contact.  If you read nothing else on this list, this is the book for you.

    Negotiating your Salary: How to Earn $1000 a Minute by Jack Chapman.

    • This book also is a quick read, and Jack's 5 simple steps for salary negotiation are logical and clear.  If you are anxious about how to negotiate your salary, this book (and Jack's website) are for you.

    The Idealist Guide to Nonprofit Careers (for Sector Switchers and for First-time Job Seekers) is available as a free download from Idealist.org.

    • This book is a great introduction to the sector and gives specific and measureable job search tips.

    An Insider's Guide to Political Jobs in Washington by William T. Endicott.

    • This is the only book I've found so far about that type of job that is not civil service, is not actually an elected official, but is the legislative affairs, policy, lobbying and think tank related work in Washington, D.C.  While it covers mainly DC, I think many of the tips about how to work with an elected official and how different offices are structured are reflected on the state and even local levels as well.  It also includes tremendous lists of web resources and organizations to research further into.

    International Jobs: Where they are, How to Get Them by Eric Kocher and Nina Segal

    • I admit, I read the fifth edition, which is pretty old (so some of the terms they use, like "Presidential Management Intern" vs. "Presidential Management Fellow" are outdated), but it still gives a great view of the types of organizations where students can look for jobs in the NGOs, federal government, and multilateral and intergovernmental organizations that deal with international issues.

    The Everything Guide to Government Jobs by James Mannion

    • Another super-easy read, and when he says "everything" he really means it.  This is a great overview of all (and I mean all) the different careers available in local, state, and federal government, arranged by issue area (including some of the hands-on jobs in the postal service for example).  It's a worthwhile overview of the different issues government works on and how to start your career.

    How to Win Friends and Influence People by Dale Carnegie

    • OK, this book has been on the best seller list since the 1930's for a reason.  If you feel a little awkward in professional settings or maybe have had trouble getting your viewpoint heard, this book is for you.
  • How to Use Online Social Networks in the Job Search

    March 13, 2009

    Students who work with me know that I am a strong advocate of using web based tools to help drive their job search forward. But the best way to leverage the web for your professional development doesn’t come from finding that one killer app that will magically lead to a great offer. The best way to leverage the web is to integrate many different tool sets that lead to a whole that is greater than the sum of its parts.

    For example, it’s smart to use LinkedIn to develop your professional network. It’s also smart to post comments on the blogs of specific organizations, online communities, and/or people that are relevant to your professional interests. But you can easily integrate these two things by including a link to your LinkedIn profile when you post comments on blogs. When you do this, it allows the author of the blog post to learn more about you and it invites them to further connect with you (much more so than by just providing them with your email address). By doing this, you can break down the silos of each tool and integrate your marketing.

    To take this a step further, if you have an accounts on Twitter and/or Facebook , you can:

    1. Encourage people who view your Twitter profile (which is not very robust) to check out your LinkedIn profile (which can be very robust).
    2. Send out a tweet to your followers on Twitter every time you post a comment to a blog and include a link to the blog post.
    3. Post the link to the blog post you’ve commented on in the “What are you doing?” fields on LinkedIn, and perhaps even Facebook (though be wary of mixing your personal and professional networks too much).

    By doing these you’ve encouraged many more people to visit the blog and to take part in the conversation, which is great visibility for the author of the original blog post, and for you! And if you have a link to your Twitter profile listed somewhere on your LinkedIn profile and/or Facebook page, then you encourage your networks to be woven together even more tightly. And the good news is that once you’ve built the profiles, just copying links to them and the blog post takes just a couple of minutes!

    So what was originally just a comment to a blog post, now has the potential to connect hundreds of other people, all of whom could perpetuate the conversation even further.